Launch LabFree on the App Store · iPhoneDOWNLOAD GAME

LAUNCH LAB: Merge & Story

Merge two of a kind. Ship it before a rival does.

DOWNLOAD GAME Free on the App Store

iPhone · No ads

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The board: Kapoor Labs level with you, a ticket taken by a rival with Rescue under it, and two Sticky Notes about to merge

The ladder

Sticky Note to Unicorn

Two of the same make the next thing. One ladder of 20 rungs, and every client climbs it.

T1Sticky Note
T2Prompt
T3AI Assistant
T4Chat Bot
T5Website
T6Lead Form
T7Auto-Text
T8Booking Bot
T9Call Agent
T10Workflow
T11Mobile App
T12Review Engine
T13Ad Campaign
T14Sales Pipeline
T15AI Receptionist
T16Loyalty Program
T17Franchise Kit
T18Second Location
T19Agency
T20Unicorn

Every merge takes time to build: seconds near the bottom, two days for a Unicorn.

How to play

Tap, merge, deliver

Each desk has a machine that drops work onto it. You turn that work into what your clients ordered.

1Tap the machine

A tap drops three notes for one energy. Energy refills by itself, one every three minutes.

2Merge two of a kind

Drag one onto its twin, or tap one and then the other. The pair builds into the next rung.

3Deliver the ticket

Each ticket asks for the next rung of a client's project. Deliver it and they pay you.

Builds keep running while the app is closed, for up to a day.

Iron Hours' client file: Tasha's gym on Dock 9, where members will book a class from their phone

Real screen · A client's file

Your clients

Eight businesses on your street

Each one needs one thing built. Its ticket asks for the next step, and you climb toward the finished project together.

Each delivery pays coins and counts toward your studio's level.

Crumb & Co

Rosa's bakery on Mill Street needs a Loyalty Program.

Bright Row

Dev's dental office needs Auto-Text.

Iron Hours

Tasha's gym needs a Booking Bot.

Paws on 4th

Milo the dog walker needs a Booking Bot.

Fade Club

Andre's barbershop needs a Chat Bot.

Stem

Hana's flower shop needs a Website.

Late Late

Jonah's café needs a Loyalty Program.

Quiet Room

Priya B's tutoring needs an Ad Campaign.

The Competitors sheet: the town, Kapoor Labs and Northline

Real screen · Competitors

The rivals

Three studios want your jobs

The game runs three rival studios. Once they arrive, every open ticket is a race.

Kapoor Labs

Run by Priya Kapoor

Joins at level 2

Northline

Run by Ada Okafor

Joins at level 3

Vex

Run by Tomas Vex

Joins at level 5

Finish first and the job is yours. A job a rival finishes first leaves your board.
Buy it back with gems. Your first buy-back costs one gem.
Hold the town. If the rivals hold most of it for three days running, one offers to buy your studio.

The Office: Alex's desk working, the seats for Sam, Maya, Ivo, Omar and Nia, and what the studio earns an hour

Real screen · The Office

Your team

Hire people. Open desks.

Each hire opens a desk of their own. Its machine starts three rungs higher than the last one.

Alex

Idea Machine

Sam

Server Rack

Maya

Content Studio

Ivo

Model Farm

T10

Omar

Pipeline

T13

Nia

Deal Desk

T16

Runners

Carry notes from the inbox to the desk.

Builders

Merge the pairs already on the desk.

The Office shows every desk at once and what each one earns an hour.

Real screen · Chapter 1

The story

Alex and Bit, in the garage

Alex is a founder starting over in a garage. Bit is a small robot helper. Their story is told in short scenes, starting with Chapter 1: Garage Days.

BitIncoming ticket! Crumb & Co, the bakery on Mill Street. Rosa wants a Prompt for her loyalty app.
AlexOur first client is… a bakery.
BitOur first client is a PAYING bakery.
Chapter 1 · Garage DaysBit draws a smiley on the whiteboard. It's slightly crooked. Nobody fixes it.

Inside the game